Matthew "Straight Man" Kessler, from Seattle, Washington, is delighted to stop for a drink, after setting up Shady Asylum. Burners who explore the 60-foot pyramid will be welcomed into the cool of a large, shaded lawn. Kessler's theme camp spent more than $500 just on the sod, which they purchased in Reno, and which the group has planned to donate to a local shelter after the event.